AI studio for fashion & jewelry
Everything visual for your brand. Your product exact, in every frame.
The principle
Fashion and jewelry first. Start with four images, or hand us the whole visual side of your brand.
Upload one product and get four images with Boney. Self-service, no call.
Try 4 imagesSeventeen images for one drop, or a kit with posting and a shop.
Open the shopOne brand per category. A studio that works only for you. We start with a call.
Book a callImages, messages and ads in one client dashboard, and four-image tools in your browser. Live demo pages with placeholders, scroll inside them.
The Backbone LabClient dashboard
Your clients see what is in production, approve images with one click and find every invoice. The demo runs with placeholders, scroll inside it.
Free tools · In your browser
Four-image tools, live in a browser window. Pick an image and see what we would make of it. Demo with placeholders.
Packages
Every package is built from your product photos. Pick one, or combine them.
Key visuals, lookbook and shop banners from your product photos, on the same cast in every frame.
Paid social stills and reels where product and model stay the same from the first frame to the last.
We set the models and the look rules your brand reuses in every shoot after.
Included in every packageYour product 1:1Fixed, approved castTwo refinement rounds per categoryFull resolution
Work
Three areas we build images in. Each card shows what goes in.
How it works
A real job on one board: the Line 47 chain by 304 Supply, worn by our fixed model. Every wire is a check you sign off before the next step starts.
See the case studyYou sign off every wire
01Input
Line 47 chain, from your photo
02Model
The same face in every shot
03Image
Worn the way the real chain hangs
04Zoom
Clasps and links against your photo
05Video
Loop for ads and reels
06Delivery
4:59:161:1Full resolution, every format
One finished job, with the numbers we measured on it. No made-up brands, no benchmark.
Jewelry · Case study
One real chain, exact in every frame. A ball chain with two carabiners, worn by our fixed model. Measured against the real product, fixed one zone at a time, approved on 24 October.
Measured on this job. Images approved on 24 October 2026. Photo: AzureSaturn, Wikimedia Commons, CC0
What brands keep us for once the first images are approved.
Cast and product are set up once. New images and reels arrive every week, without a new shoot.
The same faces and the same look in every channel, so people remember your brand, not the booking.
Short reels made for reach: a hook in the first second, the product exact to the last frame.
We publish results only with the brand's approval. The first ones are being written up now.
We declare AI. Everything we make is AI-generated from your real product photos, and we label it as such: in captions, on the platforms, and where the EU AI Act requires it.
About
The Backbone Lab is an AI studio for fashion and jewelry. Instead of lucky hits we build fixed image pipelines: reference, generation, check against the original, selection, then motion.
Who you talk to proposal
Partner, The Backbone Lab
Custom brief
When the tools are not enough, Boney asks four questions and turns your answers into a brief for us. We answer in writing.