The Backbone LabPackagesAds & reels
Package 2 of 3
Every format.
Product exact.
Paid social stills and reels. Product and model never change.
The problem
Ads burn through creative fast. Every new hook needs new images, and in video the product has to stay right in every second, not only in the first frame.
Instead
With us every new hook starts from images you already approved, so the product is right before anything moves.
See the systemThe system
Stills first.
Then motion.
Reels start from images you already approved, so product and model are fixed before anything moves.
- 01
Reference
Your product photos and the approved cast.
- 02
Stills
Ad motifs, checked against your photos.
- 03
Formats
4:5, 1:1 and 9:16 from the same set.
- 04
Motion
Reels where product and model stay the same throughout.
Proof
What lands
in your folder.
Each frame shows what goes in.
Process
This package,
step by step.
Every step ends with a result you see and approve.
- 01
Material
The product or sharp photos of it: front, back, details.
- 02
Cast approval
You approve the models before we go on.
- 03
Images & refinement
Two refinement rounds for style and mood per image category.
- 04
Approval & handover
Full resolution. Nothing is published without your approval.
The offer
One shoot.
Every placement.
Pick a placement and a hook. The image recuts itself, the product stays exact. That is what you get for every ad.
Your brandSponsored
Worn every day.
Built to last.The chain that
finishes the fit.
Shop now
Same image, recut. The product stays exact in every format. Example images from our Studio 304 case study.
Product DropProposal
€299one-time, net
Every image of the drop comes cut for ads. Add content automation and they go out on their own.
- 17 images across your drop
- Cut to 4:5, 9:16 and 1:1
- On model, flatlay and detail
- Two refinement rounds
- Your dashboard with every file
Start small: the Pilot, €249. Thirteen images of one product, two refinement rounds, every file in your dashboard. See the whole shop.
Add later
Comes with
your own system.
Every package runs through your client dashboard. Compare it with the usual way.
| Topic | The usual way | With us |
|---|---|---|
| Briefs and feedback | Chat apps and mail threads | One portal, every message next to its image |
| Where things stand | You ask and wait | Live status per image |
| Approval | Files sent back and forth | Approve or ask for a change in one click |
| Checks | You trust the agency | Product and face checked before you see an image |
| Ads | A report once a month | A weekly read-out with what to change |
Custom brief
Need more?
Brief Boney.
When the tools are not enough, Boney asks four questions and turns your answers into a brief for us. We answer in writing.
- One product or a whole lineTell us what you sell and what it is for.
- Your fixed castThe same models in every later image.
- Your approval firstNothing is published without it.
Questions
Asked before
every project.
Anything else? The guide bottom right answers, or writes the mail for you.
Why is video more work than stills?
A still has to be right once, a video in every second. Product and model have to stay the same throughout.
Will the product look exactly like ours?
Every image shows your product 1:1 as you sent it: cut, colour, logo, details. If anything is off, we fix it until it matches.
Is anything published without us?
No. Nothing is published before you approve it. You get the files in full resolution.
How many changes can we ask for?
Yes. Two refinement rounds for style and mood per image category are included, for example product shots on a grey background.
How do we pay?
Half when you commission, half on delivery.
What does it cost?
Prices are on request. Tell us briefly what you need and we answer in writing with a quote. You can start with four free test images.
More packages
Works with
the other two.
Every package builds on the same cast and the same product checks.